abba newbery

Chief Marketing Officer , Habito

Abba is the Chief Marketing Office at the FinTech start up Habito, a free online mortgage broker. In her role, she heads the brand, growth & community strategies » Abba regularly speaks on FinTech issues, recently noting that "the explosion of fintech in the past decade has brought deep innovation and change, and in particular, a commitment to services focused on customer experience." » Prior to Habito, Abba worked as director of strategy for commercial at News UK, pioneering the moves towards digital content. » She has worked in marketing throughout her career, supporting both Google and Youtube on developing their accelerator programmes.