cheryl calverley

Chief Executive Officer , eve sleep

Cheryl's enjoyed an illustrious career, from managing the world's most famous yeast extract brand to directing the marketing of the nation's favourite breakdown service (The AA), with a detour via a spot of Birdseye frozen food and some Pot Noodles. Cheryl is now the CEO of a scale up 'sleep' business, 'eve sleep', taking on the seemingly impossible challenge of (profitably) subverting one of the oldest, and highest penetration categories there is - sleep - with a funky little e-commerce start up that's got (brand) ideas above its station. Along the way she's done a bit of effectiveness stuff with the IPA, sits on the effies council, and is a Fellow of the Marketing society..