2020 has been a year like no other. It has presented challenges, built obstacles in our paths and asked questions of us all like never before.
But somehow our people have found a way. They have found a way to keep the creativity alive, found a way to make great things happen and found a way to deliver big things for our clients and each other.
Having rebranded to adam&everywhereDDB, they delivered 1400+ projects, across 150 campaigns for 60+ brands, with populist work that stretches across channels, audiences and markets – including the first horror movie for cats for Mars, innovative in-boot technology for Adidas, Tukker the dog for the AA shot entirely in lockdown, four blockbuster PlayStation films and of course John Lewis Christmas.
They delivered an exhaustive DE&I audit of the entire business to investigate every interaction that we have together, which led to an action plan for driving immediate and long-lasting culture change needed to embed DE&I at the heart of the agency.
And they delivered Cannes Lions European Agency of the Decade, 15 wins across eight new sectors, five pro-bono campaigns for important causes, four industry leading initiatives, three IPA Effectiveness Awards, two pioneering research papers by Les Binet, the C4 Diversity in Advertising award and a programme of culture and wellbeing initiatives.
We have never been prouder of the work that everyone, everywhere has contributed to make it all happen.
More than any other year, it really has been the YEAR OF THE AGENCY.