Independent creative agency Impero is proving itself as a small but mighty force to be reckoned with.
Impero’s creative philosophy is that patience is not a virtue and that the brands who operate with a healthy dose of impatience are those that win the race for attention.
The agency has a sweet spot working with alcohol brands, and counts 11 brands as clients, while CEO Michael Scantlebury is a well-known thought leader for the category and pens a monthly column for Global Drinks Intel.
Impero delivers big for clients and recent creative highlights include an integrated campaign to launch Mike’s Hard Seltzer for ABInBev and ‘Save Generation Covid’, UNICEF’s biggest appeal ever.
With new senior members in place, and a much more closely bonded team as a result of their COVID strategy, 2020, has ironically, been their strongest financial year ever - up 30% from last year - with a record-breaking quarter in Q3 (77% up from the same time last year).
The agency has been smashing new business in 2020 with 15 new client wins (a 70% pitch win rate) including some massive multinationals such as ABInBev and Estée Lauder.
Impero takes a strong stance on D&I and can claim 100% gender pay parity across the board and has four out of seven departments run by women, employee satisfaction runs very high and they saw the team grow significantly off the back of this year's new client wins - instilling a momentum which they fully intend to continue into 2021.