Martin Beverley is the Chief Strategy Officer of adam&eveDDB. In a challenging year, he has shown extraordinary resilience, agility and unwavering creative leadership, empowering 33 strategists to work successfully from home, delivering the agency’s largest number of campaigns ever whilst embedding DE&I at the heart of the strategy department and helping nurture a base of over 80 clients.
Having rebranded to adam&everywhereDDB, the agency delivered 1400+ projects, across 150 campaigns for 60+ brands, with populist work that stretches across channels, audiences and markets - including the first horror movie for cats for Mars, innovative in-boot technology for Adidas, Tukker the dog for the AA shot entirely in lockdown, four blockbuster PlayStation films to launch PlayStation 5 globally and John Lewis Christmas.
Not forgetting Cannes Lions European Agency of the Decade, 15 wins across eight new sectors, five pro-bono campaigns for important causes, four industry leading creative initiatives and three IPA Effectiveness Awards.
Martin is committed to embedding DE&I at the heart of the agency. He is leading a workstream focused on overhauling the agency’s creative production process, needed to make immediate and long-lasting culture change. This includes Fresh Takes, a new approach to triple bidding, and a new planning placement scheme launching in 2021.
This year, Martin has grown the agency’s qual and ethnographic team ‘Revelations’ which played a role in winning the C4 Diversity Award for EA Sports FIFA. He is at the forefront of the industry, as an active APG committee member, podcaster and panel member.