Cheryl Calverley

Chief Executive Officer, eve sleep
Cheryl's enjoyed an illustrious career, from managing the world's most famous yeast extract brand to directing the marketing of the nation's favourite breakdown service (The AA), with a detour via a spot of Birdseye frozen food and some Pot Noodles. Cheryl is now the CEO of a scale up 'sleep' business, 'eve sleep', taking on the seemingly impossible challenge of (profitably) subverting one of the oldest, and highest penetration categories there is - sleep - with a funky little e-commerce start up that's got (brand) ideas above its station. Along the way she's done a bit of effectiveness stuff with the IPA, sits on the effies council, and is a Fellow of the Marketing society..