Sarah Helppi Marketing Director, eBay UK As Marketing Director for eBay UK, Sarah leads the overall architecture of the eBay go-to-market market plan, defining targeting and budget behind each of the campaigns across the year. She also oversees eBay UK's performance marketing budget and its customer growth & engagement strategy, including its partnership with Nectar. Sarah is passionate about balancing objectivity and measurement with creative work – bringing an outcomes based approach to the overall marketing mix. Prior to eBay, Sarah worked in FP&A for brands such as Expedia and Lululemon. Sarah has an MBA from the Ivey Business School in Ontatio, Canada.