Tom Hidvegi, Creative Strategy Director for Coca-Cola Company. A passionate creative thinker and doer. Berlin School of Creative Leadership MBA participant, Cannes Creative Leadership Program graduate. With more than 20 years of creative industry experience helping brands to do more than just good. Tom is a regular industry commentator, guest lecturer and a proud Huffington Post Blogger. He runs design sprints on a regular basis and believes being lateral is the new literal.