2015 - We launched an online music community on Facebook, Identification of Music [IOM], which grew to 110,000 members in 2 years. We’ve had a waiting list ever since, today sitting at 25,000. We’ve curated an authentic audience, with a strict door policy for the group. Given our backgrounds in producing content & events, our community pushed us to launch BUMP in 2021.

Within 9 months, we’ve grown to 10 staff members, all hired from the IOM community. We have provided strategy, content & events solutions for Pioneer DJ, Kanye West, AIAIAI & more. We have plans to hire another 10 people within the next 12 months. The problem we solve for brands? Accessing specialist music communities by creating insight led campaigns that resonate with a hard to reach, Gen Z & Millennial focused audience.