What makes a brilliant agency? Their culture and the talent they employ – and the UK’s agencies have been blessed with having the best of these in spades. It’s why the UK has always attracted many of the world’s greatest talent and produced much of the world’s best work.

For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field with the help of client marketers. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry.

New for 2020, we’re inviting agency networks across markets in Europe, the Middle East and Africa to help us showcase what excellence looks like in this vibrant region. Our ambition is ultimately to take a truly international view on the world’s best companies and brightest talent and as one of the most dynamic advertising markets in the world, EMEA is a cornerstone of our plans. Our EMEA awards and winners will help us showcase what excellence really looks like.

- Gideon Spanier, UK editor-in-chief

Benjamin Braun, the chief marketing officer of Samsung Europe, is to be chair of judges for Campaign’s UK Agency of the Year Awards.

"2020 has been devastating for people and business. But I have also seen brilliant agility and amazing creativity from the advertising industry.

Adland has always been at the forefront of new realities and I am excited to chair Campaign’s Agency of the Year awards when we will celebrate the tremendous resilience, adaptability and strength of this industry and its people."

The Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team along with a select panel of judges will then continue to be the final arbiters of excellence.