Thank you to all those who entered and to our judges who graciously lent their time to support this celebration of the industry. 

In an incredibly challenging year, it was inspiring to see the industry respond with determination and imagination.  The calibre of work submitted was world-class and everyone who submitted should take great pride.

Due to continued social distancing measures, this year's winners were  announced in a virtual ceremony on Wednesday 10 March. You can watch the ceremony and read more about the winners' work on Campaign or on the link below.


What makes a brilliant agency? Their culture and the talent they employ – and the UK’s agencies have been blessed with having the best of these in spades. It’s why the UK has always attracted many of the world’s greatest talent and produced much of the world’s best work.

For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field with the help of client marketers. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry.

New for 2020, we’re inviting agency networks across markets in Europe, the Middle East and Africa to help us showcase what excellence looks like in this vibrant region. Our ambition is ultimately to take a truly international view on the world’s best companies and brightest talent and as one of the most dynamic advertising markets in the world, EMEA is a cornerstone of our plans. Our EMEA awards and winners will help us showcase what excellence really looks like.

- Gideon Spanier, UK editor-in-chief


The UK is the second-most creatively awarded country in the world, we’re acknowledged world leaders in strategic thinking, media evaluation, marketing insight and talent. 

Add to that the value of winning an award which will speak for itself when differentiating your agency and top talent in this competitive industry.

The Agency of the Year trophy - Of course you will receive a trophy for your office reception and bragging rights, but winning gives you so much more...
Depth of categories and criteria - These awards are not just about brilliant creativity or superior strategy They are about all this and much more, recognising excellence and talent across all disciplines of creativity.
Enhance staff morale - Entering will let your employees know you recognise and value their hard work and if you do manage to make the shortlist, or bag an award on the night then employee motivation will reach unprecedented levels!
Encourage creative, innovative thinking - Preparing your entries provides focus, motivation and reflection for the whole team. An opportunity to reflect on what was achieved and to set aspirations for the future. 
Judging is a serious responsibility - Judging is completed by a panel of brand marketers and verified by PwC. Winning an Agency of the Year Award is the most prestigious recognition an agency or individual in the industry can receive.

A measure of success - The UK ad industry thrives because the benchmark for excellence is consistently set so high. View your agency and employees from a different perspective, benchmark your work against your peers and tell the industry why you are the best. 

The gold standard - Being shortlist means you’re world class. Your agency will be recognised as helping the industry develop by showcasing exceptional work and leadership. 

An attractive proposition - Being shortlisted provides a platform to promote your agency and talent. Further promotion comes when you win. 

Coverage in Campaign magazine - All winners will feature in Campaign, read by over 8400 people, and across, which receives 961k unique users and 2.4m page views monthly.



Benjamin Braun, the chief marketing officer of Samsung Europe, is to be chair of judges for Campaign’s UK Agency of the Year Awards.

"2020 has been devastating for people and business. But I have also seen brilliant agility and amazing creativity from the advertising industry.

Adland has always been at the forefront of new realities and I am excited to chair Campaign’s Agency of the Year awards when we will celebrate the tremendous resilience, adaptability and strength of this industry and its people."

The Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team along with a select panel of judges will then continue to be the final arbiters of excellence.


Global Agency of the Year

For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies in their field. Campaign’s recent global expansion of these regional schemes has allowed us to take a truly international view on the world’s best companies and brightest talent.

New for 2020, Campaign are pleased to announced we are further expanding the Global Awards, provided 32 additional opportunities for agencies, teams and individuals to be recognised for their achievements. Already familiar categories from our regional schemes will be included along with additional global only categories.

Following on from our inaugural year, we will continue to bring forward the winners of Creative Network, Media Network and Digital Network from our regional schemes to crown a Best of the Best in each.

Following the announcement of this year's results, our winners will be contacted notifying them of their success and regional judges will score each entry to determine the Grand Prix in each category.

Campaign's Global Agency of the Year Award will be announced in April 2021.