ACCOUNT PERSON OF THE YEAR
This award recognises professionals responsible for account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.
AGENCY PRODUCER OF THE YEAR
This award recognises agency producers who have displayed the most innovation, skills and enthusiasm when executing agencies’ campaign ideas. Judges will consider the agency producer/ producers’ contribution to the agency and their clients, how they made difficult executions happen, contributed to the most creative campaigns and facilitated long-lasting relationships with clients in the process.
This can be an individual or a team.
CORPORATE COMMUNICATIONS/MARKETING TEAM
Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations.
CREATIVE LEADER
The award recognises creative directors working (largely) from the UK who have overseen the best work during the review period. The winner will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas.
CREATIVE TEAM
This award recognises the UK team behind the best work during the review period. The winning team will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Ideally, the team will have created campaigns for more than one brand.
HEAD OF AGENCY
This award recognises the heads of UK agencies nationally who have individually done the most to advance their agency/network in the industry.
Judges will consider the individual’s achievements during the eligibility period, including delivery against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in their market.
Note, this category is broken down by discipline:
- Branding
- Creative/advertising
- Customer Engagement
- Digital
- Experience
- Media
- Integrated Marketing
- Performance Marketing
- PR
MEDIA PLANNING LEADER
This award is for the media planning and media strategy leaders who have made the biggest impact on their clients’ marketing and business results through the creative use of media during the review period. This person will be responsible for spearheading the agency’s planning and strategy efforts more broadly, even if they do not formally run a separate department.
Judges will consider the individual’s contribution to agency and client, as well as their strategic skills, deployment of research, examples of approaches to problem solving and ability to intelligently recommend, explore and evaluate new and diverse platform options. Entrants should provide as much evidence of the results of their work as possible.
NEW BUSINESS DEVELOPMENT TEAM/PERSON
This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship.
Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.
This can be an individual or a team.
STRATEGIC LEADER
This award is for the account planning leaders who have made the biggest impact on their clients’ business through development of breakthrough consumer, brand and communications strategies. This person will be responsible for fostering a culture of innovation within their strategy department.
The leader will demonstrate thinking that is clear, insightful and change-enabling. They will take a fresh approach to problem solving and demonstrate how they develop commercially effective solutions to clients’ challenges.
Judges will be looking for evidence of the individual and their department’s contribution to their agency, its clients and the wider planning community.
STRATEGIST
This award will celebrate the planner/strategist who has helped to deliver the best results for their clients through insightful, original and evidence-based thinking. Judges will be looking for clear evidence of how the winning planner/strategist’s work contributed to the executed campaign, and how the activity delivered for the brand. The winner of this award might focus on one brand, or work across a number of brands, but will work the majority of their time on client business, rather than departmental management.
TALENT MANAGEMENT TEAM OR PERSON
This award recognises the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period.
Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.
This can be an individual or a team.
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