This award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.
The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas.
Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.
Head of Agency
This award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.
Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.
Please note this category is broken down by discipline:
- Customer Engagement
This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development.
Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovation approaches to problem solving and ability to develop effective creative and commercially effective solutions to client’s challenges.
This award is for the planning professionals who have made the biggest impact on their clients’ advertising through the creative and effective use of media during the review period.
Judges will consider the individual’s contribution to agency and client, as well as strategic skills, examples of approaches to problem solving and ability to intelligently recommend and explore new and diverse platform options.
Corporate Communications/ Marketing Team
Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations.
Judges will look for ability to establish/ reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.
New Business Development Team/ Person
This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship.
Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.
Talent Management Person/ Team
This award recognises the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period.
Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.