This award recognises the best agency specialising in providing experiential marketing solutions.

This category recognises the most creative advertising agencies. Judges will be looking to award and agency that consistently creates work to the highest level and an emphasis will be placed on the creative output criteria section.

This award recognises agencies specialising in providing targeted, response-driven creativity.

This award recognises agencies specialising in providing the best digital solutions.

Open to independent agencies and agencies that are not majority owned by a holding company or network (less than 49%). All disciplines are welcome. Agencies not eligible are those who are either majority or fully backed by a holding company as well as sharing resources or using the holding agency brand name.

This category is open to in-house agencies that are part of brands' businesses. This category is not looking to reward external agencies that physically (or virtually) work inside their clients' offices but instead to agencies that are part of a brand' company. They can be supported by external companies but must be, by and large, part of the client organisation.

This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions.

This award recognises the very best agency specialising in media management.

This award acknowledges companies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies.

This category recognises the achievements, performance and excellent work of a PR consultancy in the UK.

Open to agencies that are within their first two years of operating. All disciplines are welcome.

This award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

This award recognises agency producers who have displayed the most innovation, skills and enthusiasm when executing agencies' campaign ideas. Judges will consider the agency producer/producers' contribution to the agency and their clients, how they made difficult executions happen, contributed to the most creative campaigns and facilitated long-lasting relationships with clients in the process.

The award recognises creative directors who have overseen the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

This award recognises the team behind the best work across the UK during the review period. The winning team will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Ideally, the team will have created campaigns for more than one brand. Judges will consider recognition received at the major recognised award shows. The team’s commitment to diversity or social initiatives can also be included in entries but the final decision will rest on the quality of the work. Samples of the nominee’s work will be required as support materials.

This award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

Please note this category is broken down by discipline:

• Creative/advertising
• Customer Engagement
• Digital
• Experience
• Media
• Performance
• PR

This award is for the planning professionals who have made the biggest impact on their clients’ business through development of breakthrough consumer, brand and communications strategies.

This person will be responsible for fostering a culture of innovation within their strategy department. Judges will be looking for evidence of the individual’s contribution to both agency and clients. The leader and their wide department will demonstrate thinking that is clear, insightful and change-enabling, innovative approaches to problem solving and an ability to develop commercially effective solutions to clients’ challenges.

This award is for the planner/strategist who has made the biggest impact on their clients’ business through the development of breakthrough consumer, brand and communications strategies. The winner of this award might focus on one brand, or work across a number of brands. Judges will be looking for thinking that is clear, insightful and change-enabling, innovative approaches to problem solving and ability to develop commercially effective solutions to clients’ challenges.

This award is for the media planning professionals who have made the biggest impact on their clients’ advertising through the creative and effective use of media during the review period. Judges will consider the individual’s contribution to agency and client, as well as strategic skills, examples of approaches to problem solving and ability to intelligently recommend and explore new and diverse platform options. Entrants should also demonstrate the results of their work where possible.

This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship. Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations. Judges will look for ability to establish/ reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

This award recognises the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period.

Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.