Judging
The Agency of the Year judging panel consists of leading client marketers from across the UK.
In the first round of judging, judges will review and score entries independently. The scores will be tabulated and sent directly to PwC for verification. In the final round, each group of judges will convene to discuss the shortlisted entries.
In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.
Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.
To ensure fairness and transparency, the process involves checking performed by PwC as the Global Process Integrity Partner of the UK, US and Global Agency of the Year Awards. PwC looks at Campaign's processes for entry evaluation, jury selection, jury voting and selection of the final winners of agency awards (note: People categories are not in scope for PwC's procedures).