A note from our UK editor-in-chief
What makes a brilliant agency? Their culture and the talent they employ – and the UK’s agencies have been blessed with having the best of these in spades. It’s why the UK has always attracted many of the world’s greatest talent and produced much of the world’s best work.

For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field with the help of client marketers. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry.

New for 2020, we’re inviting agency networks across markets in Europe, the Middle East and Africa to help us showcase what excellence looks like in this vibrant region. Our ambition is ultimately to take a truly international view on the world’s best companies and brightest talent and as one of the most dynamic advertising markets in the world, EMEA is a cornerstone of our plans. Our EMEA awards and winners will help us showcase what excellence really looks like.

- Gideon Spainer, UK editor-in-chief

Key Information


Key dates

Early bird deadline:
19 November 2020

Standard deadline:
3 December 2020

Shortlist announcement:
January 2021

Winners revealed:
March 2021

Entry prices

Early bird entry fee:
£570 + VAT per entry

Standard entry fee:
£670 + VAT per entry

Eligibility

UK Awards:

Entries will be accepted from the entire UK region (England, Scotland, Wales, Ireland).


All entries must relate to work and achievements ONLY during the period January 2020 to December 2020.


EMEA Awards:

Entries will be accepted from the entire EMEA region (Europe, Middle East and Africa). 


To qualify for the Network categories, companies must operate in 3 locations or more across the EMEA region, with one office operating out of Europe. 


All entries must relate to work and achievements ONLY during the period January 2020 to December 2020. 

HOW TO ENTER
Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all the criteria in your chosen category.

All entries should be supplied in PDF format at a maximum of 10 pages. There is no restriction on word count or design.
Why Should I Enter?
The UK is the second-most creatively awarded country in the world, we’re acknowledged world leaders in strategic thinking, media evaluation, marketing insight and talent. 

Add to that the value of winning an award which will speak for itself when differentiating your agency and top talent in this competitive industry.
The Agency of the Year trophy - Of course you will receive a trophy for your office reception and bragging rights, but winning gives you so much more...

Depth of categories and criteria - these awards are not just about brilliant creativity or superior strategy They are about all this and much more, recognising excellence and talent across all disciplines of creativity.

Enhance staff morale - entering will let your employees know you recognise and value their hard work and if you do manage to make the shortlist, or bag an award on the night then employee motivation will reach unprecedented levels!

Encourage creative, innovative thinking - preparing your entries provides focus, motivation and reflection for the whole team. An opportunity to reflect on what was achieved and to set aspirations for the future. 

Judging is a serious responsibility - Judging is completed by a panel of brand marketers and verified by PwC. Winning an Agency of the Year Award is the most prestigious recognition an agency or individual in the industry can receive.
A measure of success - the UK ad industry thrives because the benchmark for excellence is consistently set so high. View your agency and employees from a different perspective, benchmark your work against your peers and tell the industry why you are the best. 

The gold standard - being shortlist means you’re world class. Your agency will be recognised as helping the industry develop by showcasing exceptional work and leadership. 

An attractive proposition - being shortlisted provides a platform to promote your agency and talent. Further promotion comes when you win. 

Coverage in Campaign magazine - all winners will feature in Campaign, read by over 8400 people, and across CampaignLive.co.uk, which receives 961k unique users and 2.4m page views monthly.

Categories


Campaign Agency of the Year is open to all advertising, creative, digital, media, PR, independent and specialist agencies. The Awards recognise inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.
Brand Experience Agency
This award recognises agencies specialising in providing the best experiential marketing solutions.

 

Creative Agency
This category recognises the best agencies specialising in creative/advertising.

 

Customer Engagement Agency
This award recognises agencies specialising in providing targeted, response-driven creativity.

 

Digital Innovation Agency
This award recognises agencies specialising in providing the best digital solutions.

 

Independent Agency
Open to independent agencies and agencies that are not majority owned by a holding company or network. All disciplines are welcome. Agencies not eligible are those who are either majority or fully backed by a holding company as well as sharing resources or using the holding agency brand name. Entrants must be majority-independent owned, or at minimum 51 per cent privately held.

 

Integrated Marketing Agency
This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions.

 

Media Agency
This award recognises the very best agency specialising in media management.

 

Performance Agency
This award acknowledges companies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies

 

PR Agency
This category recognises the achievements, performance and excellent work of a PR consultancy in the UK.

 

Account Person
This award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

 

Creative Person
The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas.

Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

 

Head of Agency
This award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

Please note this category is broken down by discipline:
- Creative/advertising
- Customer Engagement
- Digital
- Experience
- Media
- Performance
- PR

 

Strategic Planner
This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development.

Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change-enabling, innovation approaches to problem solving and ability to develop effective creative and commercially effective solutions to client’s challenges.

 

Media Planner
This award is for the planning professionals who have made the biggest impact on their clients’ advertising through the creative and effective use of media during the review period.

Judges will consider the individual’s contribution to agency and client, as well as strategic skills, examples of approaches to problem solving and ability to intelligently recommend and explore new and diverse platform options.

 

Corporate Communications/ Marketing Team
Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations.

Judges will look for ability to establish/ reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

 

New Business Development Team/ Person
This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship.

Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

 

Talent Management Person/ Team
This award recognises the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period.

Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

 

Creative Network
This category recognises the best agency network specialising in creative/advertising.

The winner of Creative Agency Network of the Year will go forward in Campaign's Global Agency of the Year competition to compete against winners from APAC and the US. The Global winners will be announced in April 2021.

 

Digital Innovation Network
This award recognises agency networks specialising in providing the best digital solutions.

The winner of Digital Agency Network of the Year will go forward in Campaign's Global Agency of the Year competition to compete against winners from APAC and the US. The Global winners will be announced in April 2021.

 

Media Network
This award recognises the very best agency networks specialising in media management.

The winner of Media Agency Network of the Year will go forward in Campaign's Global Agency of the Year competition to compete against winners from APAC and the US. The Global winners will be announced in April 2021.

 

PR Network
This category recognises the achievements, performance and excellent work of a PR network.

 

Judges


The Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

Nominations to get involved are welcome from across the industry, either for yourself or a colleague using the link below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Our aim is to give as many diverse voices (women, BAME, LGBTQ+, different ages / seniority, people with disabilities) a chance to determine the results of this industry-leading event.

Global Agency of the Year


For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies in their field. Campaign’s recent global expansion of these regional schemes has allowed us to take a truly international view on the world’s best companies and brightest talent.

New for 2020, Campaign are pleased to announced we are further expanding the Global Awards, provided 32 additional opportunities for agencies, teams and individuals to be recognised for their achievements. Already familiar categories from our regional schemes will be included along with additional global only categories.

Following on from our inaugural year, we will continue to bring forward the winners of Creative Network, Media Network and Digital Network from our regional schemes to crown a Best of the Best in each.

Following the announcement of this year's results, our winners will be contacted notifying them of their success and regional judges will score each entry to determine the Grand Prix in each category.

Campaign's Global Agency of the Year Award will be announced in April 2021.