Welcome to Campaign's Agency of the Year Awards

Opens for entry: Friday 10 September

What makes a brilliant agency? It’s culture and the talent it employs – and the UK’s agencies have been blessed with having the best of these in spades. It’s why the UK has always attracted the world’s greatest talent and produced much of the world’s best work.

 

For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field with the help of client marketers. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry.


- Gideon Spanier, UK editor-in-chief

Key Information


Dates for your Diary

Early bird deadline: 28 October

Standard deadline: 11 November

Shortlist announcement: December 2021

Winners reveal: February 2022

Entry Fees

Early bird entry fee: £580+VAT per entry


Standard entry fee: £690+VAT per entry

Eligibility

Entries will be accepted from the entire UK region (England, Scotland, Wales, Ireland).


All entries must relate to work and achievements ONLY during the period 1 December 2020 to 31 October 2021.

Agency Categories

Brand Experience Agency

This award recognises the best agency specialising in providing experiential marketing solutions.

Creative Agency

This category recognises the most creative advertising agencies. Judges will be looking to award and agency that consistently creates work to the highest level and an emphasis will be placed on the creative output criteria section.

Customer Engagement Agency

This award recognises agencies specialising in providing targeted, response-driven creativity.

Digital Innovation Agency

This award recognises agencies specialising in providing the best digital solutions.

Independent Agency

Open to independent agencies and agencies that are not majority owned by a holding company or network (less than 49%). All disciplines are welcome. Agencies not eligible are those who are either majority or fully backed by a holding company as well as sharing resources or using the holding agency brand name.

In-House Agency

This category is open to in-house agencies that are part of brands' businesses. This category is not looking to reward external agencies that physically (or virtually) work inside their clients' offices but instead to agencies that are part of a brand' company. They can be supported by external companies but must be, by and large, part of the client organisation.

Integrated Marketing Agency

This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions.

Media Agency

This award recognises the very best agency specialising in media management.

Performance Marketing Agency

This award acknowledges companies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies.

PR Agency

This category recognises the achievements, performance and excellent work of a PR consultancy in the UK.

Start-up Agency

Open to agencies that are within their first three years of operating. All disciplines are welcome.

People & Teams Categories

Account Person

This award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

Agency Producer or Team

This award recognises agency producers who have displayed the most innovation, skills and enthusiasm when executing agencies' campaign ideas. Judges will consider the agency producer/producers' contribution to the agency and their clients, how they made difficult executions happen, contributed to the most creative campaigns and facilitated long-lasting relationships with clients in the process.

Creative Leader

The award recognises creative directors who have overseen the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Judges will consider recognition received at the major recognised award shows and - if they are in a senior leadership role - the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising in the region. Samples of the nominee’s work will be required as support materials.

Creative Team

This award recognises the team behind the best work across the UK during the review period. The winning team will have not only set the standard for creative excellence but have also raised the bar for innovation and disruptive big ideas. Ideally, the team will have created campaigns for more than one brand. Judges will consider recognition received at the major recognised award shows. The team’s commitment to diversity or social initiatives can also be included in entries but the final decision will rest on the quality of the work. Samples of the nominee’s work will be required as support materials.

Head of Agency

This award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.

Please note this category is broken down by discipline:

  • Creative/advertising
  • Customer Engagement
  • Digital
  • Experience
  • Media
  • Performance
  • PR

Strategic Leader

This award is for the planning professionals who have made the biggest impact on their clients’ business through development of breakthrough consumer, brand and communications strategies.

This person will be responsible for fostering a culture of innovation within their strategy department. Judges will be looking for evidence of the individual’s contribution to both agency and clients. The leader and their wide department will demonstrate thinking that is clear, insightful and change-enabling, innovative approaches to problem solving and an ability to develop commercially effective solutions to clients’ challenges.

Strategist

This award is for the planner/strategist who has made the biggest impact on their clients’ business through the development of breakthrough consumer, brand and communications strategies. The winner of this award might focus on one brand, or work across a number of brands. Judges will be looking for thinking that is clear, insightful and change-enabling, innovative approaches to problem solving and ability to develop commercially effective solutions to clients’ challenges.

Media Planner

This award is for the media planning professionals who have made the biggest impact on their clients’ advertising through the creative and effective use of media during the review period. Judges will consider the individual’s contribution to agency and client, as well as strategic skills, examples of approaches to problem solving and ability to intelligently recommend and explore new and diverse platform options. Entrants should also demonstrate the results of their work where possible.

New Business Development Team/Person

This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship. Judges will consider solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

Corporate Communications/Marketing Team

Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand-building, corporate campaign execution and media relations. Judges will look for ability to establish/ reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes, as well as their bottom-line impact.

Talent Management Team/Person

This award recognises the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period.

Judges will consider the individual’s/team’s ability to develop and implement effective talent management strategies that include talent acquisition and retention, learning and staff development, succession planning and management, agency culture integration as well as reward and recognition initiatives.

Why Enter?


The UK is the second-most creatively awarded country in the world, we’re acknowledged world leaders in strategic thinking, media evaluation, marketing insight and talent. 

Add to that the value of winning an award which will speak for itself when differentiating your agency and top talent in this competitive industry.

The Agency of the Year trophy - Of course you will receive a trophy for your office reception and bragging rights, but winning gives you so much more...
Depth of categories and criteria - These awards are not just about brilliant creativity or superior strategy They are about all this and much more, recognising excellence and talent across all disciplines of creativity.
Enhance staff morale - Entering will let your employees know you recognise and value their hard work and if you do manage to make the shortlist, or bag an award on the night then employee motivation will reach unprecedented levels!
Encourage creative, innovative thinking - Preparing your entries provides focus, motivation and reflection for the whole team. An opportunity to reflect on what was achieved and to set aspirations for the future. 
Judging is a serious responsibility - Judging is completed by a panel of brand marketers and verified by PwC. Winning an Agency of the Year Award is the most prestigious recognition an agency or individual in the industry can receive.

A measure of success - The UK ad industry thrives because the benchmark for excellence is consistently set so high. View your agency and employees from a different perspective, benchmark your work against your peers and tell the industry why you are the best. 

The gold standard - Being shortlist means you’re world class. Your agency will be recognised as helping the industry develop by showcasing exceptional work and leadership. 

An attractive proposition - Being shortlisted provides a platform to promote your agency and talent. Further promotion comes when you win. 

Coverage in Campaign magazine - All winners will feature in Campaign, read by over 8400 people, and across CampaignLive.co.uk, which receives 961k unique users and 2.4m page views monthly.

Judging

The Agency of the Year judging panel consists of leading client marketers from across the UK.

In the first round of judging, judges will review and score entries independently. The scores will be tabulated and sent directly to PwC for verification. In the final round, each group of judges will convene to discuss the shortlisted entries.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Global Agency of the Year


Our Agency of The Year Global scheme runs alongside the individual territory schemes we run across our Asia Pacific, US and UK markets. It is a separate scheme, with entries being made directly into it from agencies across the world.


It is open to any individual agency and is designed to provide a ‘global playing field’ where agencies from any location can compete directly with each other. Agencies do NOT have to be part of a global network to compete: This is about judging the global quality of business performance and leadership at individual agency level, and not how extensive your office network is.


Making it onto the shortlist for our Global scheme, means that your agency can proudly boast of having truly world - class credentials, having been judged on a worldwide stage.