Alice Tendler

With 20 years' experience in creative agencies, brand and marketing, Alice started her career leading award-winning campaigns for brands including adidas, Honda and Morrisons. She then moved client-side, leading brand strategy and communications for BT Group before joining OVO as Brand & Marketing Director in 2023. During her time there she oversaw a full brand relaunch, in-house studio restructure and new sponsorship strategy. She left corporate life to join utilities tech start-up Alfred as pre-launch CMO in 2026.