AGENCY
BRANDING AGENCY
Manifest Group
In 2025, Manifest redefined what it means to be a modern branding agency. As branding became our fastest-growing discipline, it evolved into the organising force behind our business. We moved upstream from communications-led delivery into brand strategy, articulation and transformation, meeting a growing client demand for coherence, cu...
Otherway
In 2024, Otherway became part of the Common Interest Group, joining company TwentyFirstCenturyBrand as the group’s second acquisition. By 2025, we proudly welcomed Amplify, CultureLab and Babyteeth as sister agencies. Being part of the Common Interest family has unlocked larger opportunities for our studio across the UK and US. A...
BRAND EXPERIENCE AGENCY
Amplify
Amplify is the global creative agency building brand experiences that define what culture does next. As CMOs broaden 'brand experience' to cover campaigns live, digital, film, and social, Amplify has evolved beyond traditional experiential marketing. Founded on youth-focused brands like Nike and PlayStation—still clients today—we...
Seen Presents
In just 3 years, our female-led team grew from a standing start – no revenue and no clients – into one of the UK’s most exciting experiential agencies. Testament to that? We won Creative Experience Agency of the Year 2025 at the Campaign Experience Awards. After relaunching our proposition, making ‘the intangible, tangible’, and...
Havas Play UK
2025 was a defining year for Havas Play. We transformed from a business over-reliant on one client into a fast-growing, culturally fluent creative agency delivering work that brands and audiences love. Under new leadership, we simplified our offering, sharpened our creative edge and set a bold vision: The Future is Play. The results sp...
CREATIVE AGENCY
Mother
Since 1996, Mother has operated by a simple Trinity: make the best work we possibly can, have fun, and make a living not a killing. In 2025, that belief made us Marketing Week's Agency of the Year, Creative Review's Advertising Agency of the Year, Campaign's Global Creative Agency of the Year and The Sunday Times Best Place to Wo...
Lucky Generals
In 2025, Lucky Generals entered its 13th year of business. And let’s face it, the economic and industry omens were not good. But despite these gloomy portents, the agency recorded its best year ever: • Revenues grew by 39%, to an all-time high • Within this, average revenue per client went up by 60%, showing the import...
BBH
"In a landscape defined by short-term thinking and efficiency over effectiveness, BBH London delivered difference. We didn't just create ads; we repositioned entire brands, drove cultural moments, and achieved massive business outcomes for clients. Crucially, our commitment to future-proofing the industry remains non-negotiable,...
CUSTOMER ENGAGEMENT AGENCY
TMW, part of Accenture Song
Driven by our Ideas That Move People proposition, TMW entered 2025 off the back of our biggest and best year to date. With the added power of our integration into the Accenture Song family, we were ready to reach even greater heights, bringing unrivalled tech and data capabilities together with our trademark creativity and human ...
RAPP UK
2025: Built to lead 2025 was a year of relentless change and client challenge. Many agencies spun. RAPP thrived. We were never fazed. Because Precision & Empathy are hardwired into our DNA, enabling us to deliver solutions that empower clients to lead. We seized 2025 with clarity and confidence: investing in future-ready talent, p...
OLIVER
OLIVER is the world’s leading AI marketing company. It is the only company that specialises in designing, building, and running bespoke marketing solutions inside clients' organisations to help them grow. In the last decade OLIVER have delivered over $1bn in value by turning marketing into a growth engine that’s both effective ...
DIGITAL TRANSFORMATION AGENCY
R/GA
In a year defined by collapsing holding companies, AI anxiety, and global political uncertainty, one optimistic story rose above the chaos — not about who won the latest pitch or the newest Cannes darling — but who would survive and lead the industry forward. This is the story of an unbelievable escape. For years, the hol...
RAPP UK
2025: Built to lead 2025 was a year of relentless change and client challenge. Many agencies spun. RAPP thrived. We were never fazed. Because Precision & Empathy are hardwired into our DNA, enabling us to deliver solutions that empower clients to lead. We seized 2025 with clarity and confidence: investing in future-ready talent, p...
Open Partners
Open Partners, The Agency of Next, is an independent agency delivering digital transformation by design. Founded in 2017, Open Partners' mission, model, and values system has been built to enable innovation, experimentation, and growth for its people, partners, and clients. Their integrated model, combining Media, Data, ...
INDEPENDENT PR AGENCY
The Romans
The past 12 months at The Romans have seen… 44 new hires join us, 30 new clients won by us and a stunning 42% YoY revenue growth. A 93% client retention rate, a 92% staff retention rate and a creative department that almost tripled from 9 to 26. The creation of a ‘beer-proof’ parka-style Lidl jacket to celebrate...
Tin Man
In 2025, the headlines for Tin Man have really shone. We’ve been named Agency of the Year three times in the last twelve months, won 19 out of 21 pitches, added some phenomenal brands to our portfolio (hello… Tesco, Dunelm, Innocent, Cafédirect, Philips Hue, LELO, Three UK and Sue Ryder to name a few), grown 12% and made double digit p...
INDEPENDENT MEDIA AGENCY
Medialab Group
Medialab is the UK’s leading independent media agency, known for ‘data-driven success’. Established in 2005, we’ve spent 20 years redefining the possibilities of media planning, buying, and effectiveness. In March, Medialab was proud to be named Campaign’s Independent Agency of the Year for the first time. At the end of our 20th ...
Talon
We grew, we won, we delivered, and we did it by putting people first. We strengthened our position as the UK’s leading independent OOH specialist, delivering nationally recognised work that seamlessly integrates into wider media strategies. We increased market share, had strong year on year growth, and continued to champion OOH as th...
Bicycle London
Independent, integrated, and sustainable: we’re proving that values and performance can coexist. We’re beating bigger rivals, scaling with integrity, and delivering work that drives substantial business growth for our clients. From Greater Anglia to zooplus, Papa Johns to MOJU, our results show what happens when creativity, data, an...
INDEPENDENT CREATIVE AGENCY
VCCP
VCCP was born twenty-three years ago around a kitchen table, fuelled by a single, defiant purpose: to challenge the bad habits of the advertising industry. Today, that same restless spirit remains our backbone and it’s why we have always been integrated. We break down silos to become true business partners to our clients. We challenge ...
Pablo
In 2025 we proved that Action Works; delivering another year of market-beating growth with a 10% revenue uplift to £20.1m, a 93% pitch-win rate, 100% client retention, and top-ten client relationships now averaging seven years, over twice the industry benchmark. We welcomed 12 new clients and a staggering 20 new brands, including major...
House of Oddities
House of Oddities is not the biggest indie agency in the UK right now... but we've got the biggest ambition to be the differentest... and we've been putting that to work every day this year with a massive 480% growth while also delivering more profitability and transforming the opportunities for the most underrepresented people in our ...
IN-HOUSE AGENCY
BBC Creative
2025 was a defining year for the BBC - marked by intense scrutiny, fierce competition and unprecedented pressure. With Charter Renewal approaching and global streamers surging, BBC Creative doubled down on what matters most: creativity with purpose. Our 130-strong in-house team delivered over 500 campaigns and 5,000 assets, provi...
Sips & Bites
Hello, we’re Sips & Bites, PepsiCo’s in-house creative studio. A tightly-knit, vibrant and diverse team of 27, who cultivate human-centric and subculture first approach which lead to ideas that grow our business and brands. Led by our CCO, Matt Watson, our talented European team develops impactful, fame-driving ideas rooted in human in...
U-Studio/OLIVER
Marketing for the age of Intelligent Connection. Audiences, brands and agencies are facing fragmented content, commerce and channels. U-Studio is Unilever’s answer to how to build brands faster, more consistently and more cost effectively. It has built AI into a fast, agile, silo free in-house model. Planners and creatives sit ...
INTEGRATED MARKETING AGENCY
Manifest Group
Manifest Group is an independent integrated marketing agency with a clear ambition: to build brands that change the world. Born in the UK, we’ve grown into a global proposition with a renowned creative reputation and an international team of entrepreneurial talent. Our 24-hour creative operation spans London, Manchester, New York...
VCCP
VCCP was born twenty-three years ago around a kitchen table, fuelled by a single, defiant purpose: to challenge the bad habits of the advertising industry. Today, that same restless spirit remains our backbone and it’s why we have always been integrated – breaking down silos to become true business partners to our clients. We challenge...
MEDIA AGENCY
PHD UK
2024 for PHD was all about RESILIENCE – a year where we had to defend 48% of our billings through incumbent reviews. We successfully retained ALL of those clients, but it was a tiring year where we were forced to ‘play not to lose’. In 2025, we were able to actively move into a ‘play to win’ mindset, creating a year of RESURGANCE...
OMD UK
In a year that demanded leadership beyond excellence, we learned how to not just show up, but show off. We turned setbacks into springboards, transformed our agency into a stage for our exceptional cast of 459, and delivered show-stopping work that turned customer heads, stole industry headlines, and drove business bottom lines. We’ve ...
Havas Media Network UK
2025 was HMN’s strongest year to date – a year defined by strong leadership, tangible transformation and meaningful impact. In a rapidly changing industry shaped by automation, AI and economic pressure, we chose a distinctive and different path to our competitors: bespoke, human-centred marketing solutions built around each client’s co...
PERFORMANCE MARKETING AGENCY
RAPP UK
2025: Built to lead 2025 was a year of relentless change and client challenge. Many agencies spun. RAPP thrived. We were never fazed. Because Precision & Empathy are hardwired into our DNA, enabling us to deliver solutions that empower clients to lead. We seized 2025 with clarity and confidence: investing in future-ready talent, p...
Havas Market UK
In 2025, Havas Market UK transformed performance marketing by merging Search Laboratory’s data expertise with its connected commerce team, creating a full-funnel agency under Havas Media Network. Our Limitless Performance proposition combines human insight, meaningful metrics and applied technology to deliver end-to-end growth. This ye...
Journey Further
2025 was a pivotal year for Journey Further, where we strengthened our capabilities, deepened our client partnerships, and built the foundations for long-term growth. Welcoming Saulderson Media into the Journey Further team was a defining moment. Their creator and influencer expertise, especially across gaming and tech, expanded ...
PR AGENCY
The Romans
The past 12 months at The Romans have seen… 44 new hires join us, 30 new clients won by us and a stunning 42% YoY revenue growth. A 93% client retention rate, a 92% staff retention rate and a creative department that almost tripled from 9 to 26. The creation of a ‘beer-proof’ parka-style Lidl jacket to celebrate...
Hope&Glory
Our greatest challenge has been laurels. And never resting on them. We’ve adorned the shelves of Hope&Glory with many awards over the years. We remain the most-awarded independent agency of the year (a title we’ve held for three years) and are the most-awarded agency of the last five years We think we lead the way in our workplac...
Tin Man
In 2025, the headlines for Tin Man have really shone. We’ve been named Agency of the Year three times in the last twelve months, won 19 out of 21 pitches, added some phenomenal brands to our portfolio (hello… Tesco, Dunelm, Innocent, Cafédirect, Philips Hue, LELO, Three UK and Sue Ryder to name a few), grown 12% and made double digit p...
START-UP AGENCY
House of Oddities
House of Oddities launched two years ago with £200 in the bank, four cats and a strong sense that the creative industry was talking a lot about diversity while doing very little about it. Four groups remain wildly underrepresented: women, people of colour, people from working-class backgrounds and people living with disabilities. Our C...
Block Report
Block Report was launched in January 2025 with the ambition of creating and selling a product rather than another time-based services agency. Within 10 months we have gained an incredible list of clients including itsu, National Express, KFC, Riverford, Wingstop, Pentland Brands (Berghaus, Canterbury and Endura), and Mark Ritson’s Mini...
Piqniq
Piqniq is a refreshingly independent, start up media agency built for what’s next. Founded in 2024 by Bee Pearson, Katy Sharpe and Mitchell Cocker, Piqniq was created to challenge the conventions of the agency model, blending intelligence, creativity and human instinct to deliver work that truly moves people. In under two years, the ag...
SOCIAL MEDIA AGENCY
Uncovered
2025 was the year Uncovered brought social first creativity to the top tables in marketing. We won the largest UK social pitch of 2025, a FTSE 100 tech giant and one of the high-street’s leading banks. Alongside this, we deepened relationships with KFC, expanded global platform partnerships across TikTok, Meta and Google, and de...
Whalar UK
In a year when everyone was throwing it all at the wall to see what stuck, we did more than ever to earn the trust and confidence of clients, Creators and the industry. We started the year flying the flag for Creators and the Creator Economy at 10 Downing Street, presenting our “Creator Britannia” keynote to the Prime Minister. ...
We Are Social
In today’s media landscape, brands are won and lost on social. As the OG and only truly global social agency, driving cultural relevance for the world’s biggest and best brands, we understand this better than most. At We Are Social, we help our clients master social media by creating Ideas Worth Talking About. These punch above ...
PEOPLE & TEAMS
ACCOUNT PERSON
MG OMD
Geraldine Ridgway
Geraldine Ridgway is a transformative leader who redefines client partnerships through expertise, honesty, and care. With two decades of experience the last year alone has seen her deliver industry-shaping campaigns, build resilient teams, and driven innovation that elevates brands and agencies alike. From pioneering creative media str...
AGENCY PRODUCER
Girl&Bear (a VCCP company)
We are Girl&Bear. Some people call us the Makers of everything, which is actually true – except for time machines. We’re still scratching our heads over that one. Girl&Bear is the amazing production team at VCCP, and we wanted to share our ode to the value of production at Girl&Bear and our many achievements this year! We are d...
CORPORATE COMMUNICATIONS/MARKETING TEAM
Havas Media Network UK
Michael Phillips and Jessica Porter - HMN Comms Team
2025 was a breakthrough year for Havas Media Network – and our communications team made it happen. We transformed reputation into record-breaking growth, turning HMN from a challenger into one of the UK’s most talked-about media networks. We made clients famous at pivotal moments, from onboarding new wins to securing flagship profiles ...
CREATIVE LEADER
BBH
Felipe Serradourada Guimaraes
Felipe Serradourada Guimaraes, ECD at BBH London, is an architect of difference both at BBH and across the wider industry. In an industry increasingly choked by AI slop, short-term thinking, and suffocating ‘sameness’, Felipe’s non-negotiable principle is that creativity is the single most reliable engine of growth. His ...
HEAD OF AGENCY - CREATIVE/ADVERTISING
BBH
Karen Martin
Karen Martin is the CEO leading the charge in restoring creativity to the centre of the industry’s future. As leader of both BBH and President of the IPA, she has spent the past year on a mission to champion creativity as the industry’s most powerful engine for commercial growth. This vision was introduced through the film The Wo...
HEAD OF AGENCY - DIGITAL
Whalar
Emma Harman
As a flag-bearer for the power of the Creator Economy, Emma was invited to 10 Downing Street to present her keynote to the government's New Media Unit. And then again for the Prime Minister. It was another example of the standout year Creators have had in the creative industries and beyond. But for Whalar, under Emma’s leadership...
HEAD OF AGENCY - INTEGRATED MARKETING
Anything is Possible
Sam Fenton-Elstone
In 2025, Sam Fenton-Elstone steered Anything is Possible to a staggering 20% year-on-year growth , extending an unbroken seven-year streak of double-digit expansion. Realising his ambitious Double-Double strategic vision, Sam restructured the business into the Anything Is Possible Group, launching specialist divisions Jagged ...
HEAD OF AGENCY - MEDIA
PHD UK
Paul Knight
The year that Knighty has delivered for PHD would be a phenomenal achievement in any year. To do it in his first year of leadership, having only joined in early 2025 makes it even more remarkable. Within 12 months of taking on the PHD UK CEO role, he’s created new benchmarks of success for PHD and the industry to chase, giving th...
HEAD OF AGENCY - PR
Tangerine
Sam Gregory & Mary Harding
Sam Gregory and Mary Harding are the Co-CEOs of Tangerine, an independent, employee-owned PR and social agency, headquartered in Manchester, with a national and international client roster. Their incredibly successful 13-year partnership naturally evolved behind a shared vision to redefine PR and social media through creativity and inn...
MEDIA PLANNING LEADER
PHD UK
Rebecca Burchnall
From playing a pivotal role in the agency’s biggest pitch win of the year (the £90m Entain account) to the agency delivering its most awarded year of work ever, Bex was at the heart of so many of the big moments in PHD’s record-breaking 2025. Bex thrives on creating practical improvements to make everyone at PHD a better planner ...
NEW BUSINESS DEVELOPMENT TEAM/PERSON
Lucky Generals
Vickie Ridley, Alice Lindsay, Trinity Taylor and Ganna Agwa
Lucky Generals has a tiny new business team. It’s composed of just three people (Vickie Ridley, Alice Lindsay and Ganna Agwa) and all of them have other jobs. On top of this, 2025 was a year when the agency’s leadership team emphasised the need to prioritise existing clients, rather than new business. And yet despite all ...
STRATEGIC LEADER
VCCP
Michael Lee
Michael Lee is the Group Chief Strategy Officer at VCCP. Since joining in 2003, he has played a major role in its dramatic growth to become one of the world’s most successful independent networks, creating multiple award-winning campaigns for brands including easyJet, comparethemarket and O2. Michael oversees all of VCCP’s strat...
STRATEGIST
Hearts & Science
Frith Hofmeester
Frith is driven by work that demands transformative thinking, extending beyond paid media into wider marketing and business strategy; blending media science with creative instinct to drive growth, combining evidence-based planning with empathy and strong relationships. This balance enables her to act as a trusted extension of clients’ ...
TALENT MANAGEMENT TEAM OR PERSON
VCCP
DE&I Collective at VCCP
Hi, we’re VCCP’s DE&I Collective. This is our entry for Talent Management Team of the Year. While others have retreated, we continue to see diversity as our superpower and have leaned harder than ever into what we believe is fair and right. That’s why we’ve gone bigger on DE&I than ever before. We expanded our DE&I Collective from 15 t...
