PHD UK

2024 for PHD was all about RESILIENCE – a year where we had to defend 48% of our billings through incumbent reviews. We successfully retained ALL of those clients, but it was a tiring year where we were forced to ‘play not to lose’.

In 2025, we were able to actively move into a ‘play to win’ mindset, creating a year of RESURGANCE where we could move forward with confidence - doubling down on demonstrating the best of what PHD stands for. 2025 has been a year where PHD’s culture of ingenuity has sat at the heart of everything we’ve done. In 2025, PHD won its biggest ever UK pitch, was ranked by Warc as the UK’s most awarded AND most effective media agency and delivered new benchmarks of commercial and awards performance. It was quite the year. In fact, it was the BEST. YEAR. EVER.