Anything is Possible

In 2025, Sam Fenton-Elstone steered Anything is Possible to a staggering 20% year-on-year growth , extending an unbroken seven-year streak of double-digit expansion.

Realising his ambitious Double-Double strategic vision, Sam restructured the business into the Anything Is Possible Group, launching specialist divisions Jagged Edge (AI innovation) and Origin (talent consultancy and organisational design) to future-proof client growth. His decisive pivot toward the commercial sector smashed targets, flipping the new business mix and securing headline wins including Gatwick Airport and the Financial Ombudsman Service. His Possiblist approach empowers clients to outgrow their markets by an average of 7x, directly fuelling agency revenue through performance-based scaling. AIP’s partnership with Dayinsure, where a collaborative test and learn strategy drove a 5x increase in app revenue, proves that under his leadership, client growth and agency growth are inextricably linked. Sam’s leadership balances strategic aggression with empathy, championing a triple bottom line of people, planet, and profit. He drove the development of world-first tools like Leap VQ1 and EduIndex while securing IPA CPD Platinum accreditation in record time. By launching the AIP Academy to combat the industry talent crisis and mandating carbon-neutral media planning, Sam proves that rapid scaling and ethical leadership go hand-in-hand.