U-Studio/OLIVER

Audiences, brands and agencies are facing fragmented content, commerce and channels. U-Studio is Unilever’s answer to how to build brands faster, more consistently and more cost effectively. It has built AI into a fast, agile, silo free in-house model. Planners and creatives sit together and use the same brief, guardrails and data. By streamlining the handovers, work is now created in hours. Decisions can now be made in minutes, driving progress and enhancing agility. The result is faster cycles, lower cost and more consistent brand quality. U-Studio designs social-first systems that map audience behaviours across the full journey. Brandtech Group’s Pencil brings together the best AI models for content versioning, optimisation, and measurement. Agentic AI in strategy, social and creative detects cultural signals, informs decisions and scales relevance. Everything is directed by people and governed by clear brand and safety standards. In 2025, U-Studio made Knorr a culinary wingman for a new generation; opened new markets for ice cream innovation; tracked Homecare brands’ share of large language models to drive content; dominated Homecare socials across Europe with highest share of mentions; and pushed new frontiers in beauty for Dove, TRESemmé, and more.