PHD UK

From playing a pivotal role in the agency’s biggest pitch win of the year (the £90m Entain account) to the agency delivering its most awarded year of work ever, Bex was at the heart of so many of the big moments in PHD’s record-breaking 2025.

Bex thrives on creating practical improvements to make everyone at PHD a better planner and has spent much of 2025 focussing on making the PHD planning process smoother, quicker and more consistent - whilst also finding the time to do her bit across the wider industry with the APG and presenting in schools as part of the Media Smart programme. In December, she was named as No.1 Media Planner 2025 in Campaign’s Annual lists.