VCCP

​Michael Lee is the Group Chief Strategy Officer at VCCP. Since joining in 2003, he has played a major role in its dramatic growth to become one of the world’s most successful independent networks, creating multiple award-winning campaigns for brands including easyJet, comparethemarket and O2.

Michael oversees all of VCCP’s strategists and strategic output across all offices worldwide, with a diverse range of skill sets ranging from brand strategy to data analytics and performance marketing. In October 2021, Michael co-founded VCCP Stoke Academy with a commitment to increase awareness, create work experience opportunities and generate jobs in the creative industry in a part of the UK where few opportunities exist for young adults. 2025 saw Stoke Academy rebrand to The Challenger Academy and go from success to success, with Michael at the helm. We’ve had a strong, growing year at a time when many haven’t – something Michael is incredibly proud of.