Mother

Since 1996, Mother has operated by a simple Trinity: make the best work we possibly can, have fun, and make a living not a killing.

In 2025, that belief made us Marketing Week's Agency of the Year, Creative Review's Advertising Agency of the Year, Campaign's Global Creative Agency of the Year and The Sunday Times Best Place to Work. Our work was Campaign's number one film ad, number one media idea, number one collaboration, and number one advertiser. Felix Richter was number one creative leader. It also worked. KFC sales up 9%. Nationwide student accounts up 94%. Meta Quest sold out live on Twitch. M&S reached a 10-year market share high. IKEA won a Gold Euro Effie. We grew too: fee income +14%, zero clients lost. While others contracted, we invested in creativity and it paid back. In 2026, Mother turns 30. We've never been more creatively ambitious, or more convinced that great work is the only strategy that matters.