Amplify

Amplify is the global creative agency building brand experiences that define what culture does next.

As CMOs broaden 'brand experience' to cover campaigns live, digital, film, and social, Amplify has evolved beyond traditional experiential marketing. Founded on youth-focused brands like Nike and PlayStation—still clients today—we’ve developed a proprietary worldbuilding approach that treats culture as a living system. Even as AI reshapes the digital world, human experiences remain central to defining brand identity. Creatively From LEGO World Play Day to Google’s Making The Invisible Visible, our work spans automotive, fashion, tech, and entertainment. Through worldbuilding-led specialisms (Co.Labs, FUTURES, and Off-Script) we’ve delivered tok-umentaries, gameshow-escape room hybrids, and AI activations like Samsung’s Space to Dream. Culturally In 2025, Amplify joined Common Interest as shareholder-partners, unlocking new opportunities and expanding global reach without losing our boutique spirit. Alongside a tapestry of talent, this partnership strengthens our ability to collaborate across culture, creators and communities worldwide. Commercially 2025 marked a growth year: 17% YOY growth, 12 new client wins with 100% roster retention. New partnerships with brands including F1, ElevenLabs and Disney reinforce Amplify’s position at the intersection of experience, content and AI, creating brand worlds that don’t just reflect culture, but move forward.