Tangerine
Sam Gregory & Mary Harding
In 2025, Sam and Mary led Tangerine through its strongest year of performance to date, delivering record commercial results, significant cultural investment, and industry-leading innovation to achieve considerable year-on-year growth in a challenging market. The pair have delivered growth every year since taking charge of the agency, which has evolved from a regional player to a national and international force over the past decade. Their ‘Born in PR, Raised in Social’ mindset has not just allowed Tangerine to punch above its weight, but set new standards for how the wider marketing industry regards PR and social media and what it can deliver for brands. Their approach as co-CEOs is grounded in a simple belief. Blending a steadfast commitment to a shared vision with combined experiences and skillsets can deliver more than one person can do alone.