Mark Brown

Mark Brown is the Chief Marketing Officer (CMO) at Hovis, one of the UK's most iconic and beloved bakery brands. Appointed as the company's first CMO, Mark joined Hovis to help accelerate the brand's growth and unlock its full potential in a highly competitive market. Mark brings over two decades of experience in fast-moving consumer goods (FMCG) marketing, having held senior roles at leading companies such as General Mills, Weetabix, Kraft Foods, and Kerry Foods. Prior to joining Hovis, he spent more than 13 years at General Mills, where he served as Marketing Director for Europe and Australasia and held global responsibility for brands like Old El Paso and the company's snack portfolio. At Hovis, Mark is focused on driving brand growth, increasing consumer engagement, and elevating marketing capabilities within the business.