Ali Jones

Alison Jones is a senior customer, marketing and omnichannel executive with extensive experience leading brand and commercial transformation across some of the UK's best-known retail businesses. She is currently working with Kingfisher, focused on customer, brand and own-brand strategy across its European retail banners. Previously Chief Customer & Omni-Channel Officer at Matalan and Customer Director at the Co-op Group, Alison has also held senior roles at Debenhams and BIG W in Australia. Her experience spans brand strategy, marketing, customer insight, loyalty, digital commerce and commercial transformation. Throughout her career, Alison has been passionate about the power of outstanding creativity, strong agency partnerships and customer insight to drive both brand and business growth.