Anna Russell

Anna is Head of Marketing at Postcode Lottery, where she leads the marketing strategy to attract new players, make existing players feel valued, and connect people with the organisation's purpose. Her mission is to make Postcode Lottery the UK's most loved lottery brand, giving more people the chance to win life-enhancing amounts of money while helping raise vital funds for charities and good causes. In 2025 alone, Postcode Lottery raised an incredible £236 million for good causes. With extensive marketing experience spanning both agency and in-house roles across the UK and US, Anna has worked in the automotive, retail and FMCG sectors. Before joining Postcode Lottery, she held senior marketing positions at Audi UK and Audi of America, where she developed a passion for commercially effective creativity, brand building and customer-led marketing.