Marketing Director , GambleAware
Emma Munro-Faure is the Marketing Director at GambleAware, the leading charity addressing gambling harms. At GambleAware, she has led the brand development and public health campaigning approach of the charity. This includes the move to centre the voice of lived experience at the heart of communications. The campaigns have successfully changed behaviour at scale, utilising detailed audience insight, behavioural science, sophisticated targeting and innovative digital techniques. In previous roles, she led the development of some of the Government's flagship public health campaigns, including launching Government's mental health campaign, Every Mind Matters. The campaign was launched with a film written by Richard Curtis and directed by Rankin, and narrated by Their Royal Highnesses The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex.