Emma Munro-Faure

"An award-winning campaign isn't just a creative idea; it's a creative solution that demonstrably delivers on a client's business objectives. I'm ultimately not just looking at the campaigns; I'm looking for the ability to deliver in partnership. I want to see those agencies that go beyond the brief to deliver strong, measurable business impact for their clients."

Emma Munro-Faure is the Marketing Director at GambleAware, the leading charity addressing gambling harms. At GambleAware, she has led the brand development and public health campaigning approach of the charity. This includes putting the voice of lived experience at the heart of communications. The campaigns are underpinned by evidence, and by combining detailed audience insight, behavioural science and creative impact to successfully change behaviour at scale. In previous roles, she led the development of some of the Government's flagship public health campaigns, including launching the Government's mental health campaign, Every Mind Matters.