More than ever, we believe PR has a strategically purposeful role to play in building trust with consumers, stakeholders & partners - to drive outcomes & commercial value.

In 2021 we evolved our agency model putting Purpose squarely at the heart of what we offered to brands, and to our teams. Whether big P or small p, purpose now sits at the core of how we behave - creating, sustaining, protecting and commercialising those meaningful connections.

To do this, we launched ‘On Purpose’, setting ourselves objectives that not only changed the way we operate internally, but affect positive change within the wider community and environment.

The change has helped to not only feel good about our agency, but also achieve our most successful year across our key metrics...