We’re not starving artists.
We’re creative leaders and our job is remarkably simple.
To ensure that every idea we put out into the world is an
idea that matters.
We must never waste the opportunity afforded to us by the
brands that we work with, to make a positive impact on the
culture we serve.
And that’s never been more important.
As I look at the work I’ve made in this insane year, it’s my
privilege to have created ideas that matter with some of the
most talented and committed people I’ve ever worked with.
From helping global clients like the Financial Times to
champion a new agenda for capitalism to working with
challenger brands like Waterwipes to help struggling
parents and Bumble to empower young women.
From creating initiatives like Night School to bring young,
diverse talent into our industry or the News School partnership
with FT to open the door to people from lower sociodemographic
From self-initiated projects like We Are Your Neighbours to
fuel the lockdown spirit in local communities, to working with
Creative England to champion the broader UK creative industry.
Along the way, together with my brilliant partner Jackie
Stevenson, I’m proud to have led our agency to its most
successful year ever in terms of new business, client growth and global creative recognition. It has been quite a year.