Havas CX helia is a business booming. In fact, we’re bigger now than we were before the pandemic.
Revenue is up by £3.4m – a huge 21% increase. We surpassed our new business target by more than 75%, winning more than £2.3m in revenue from new accounts. We didn’t lose a single client; instead, we added an additional £1.5m incremental revenue via organic growth from existing clients. And, flying in the face of industry trends and ‘the Big Talent Crunch’, we increased our headcount by 22%.
Fairly remarkable, in the circumstances. So how did we pull that off?
We took a fundamentally different approach to our competitors. Rather than merging the agency with another, diluting specialisms, we built around it – adding complementary specialisms at scale to our own. We led the creation and now sit at the heart of the Havas CX network: a unique model, born out of the pandemic and perfectly positioned to capitalise on the CX boom.
And crucially, clients agreed. We won 10 major new accounts, including the largest CRM pitch in the market, Volkswagen Group: with its seven major brands worth more than £3m in annualised revenue alone. We also retained our prized place on the revamped Government roster.
Our client list now comprises an unfair share of the largest, most comprehensive CX accounts in the UK, including Compare the Market, Volkswagen, Lloyds Banking Group, Starbucks, Tesco, the DfE, Diageo and Pets at Home – while our work reaches hundreds of millions of consumers.