Initiative UK

Over the past year, we have rallied behind a simple ambition:

Grow by becoming famous for having the best people in the industry.

Best for our craft

We revamped our planning process through Velocity Planning for smarter and faster ways of working, that freed up time for our obsession – The Work. The Work became the lifeblood of the agency, and from it we produced Cultural Velocity for our clients including setting Deliveroo up for its IPO, taking a stance on climate change with Amazon and opening up a new audience opportunity with LEGO Adults.

Best for our clients

We welcomed Bupa and NatWest Group to be number one in UK-specific new business this year, and expanded our relationship with existing clients Amazon and Deliveroo. Best for our community

Importantly, we found a way to help our people survive and thrive during a challenging year. Through our Directors’ Advisory Team, we put decisions about our people in the hands of our people. Through Pathways to Prosper and our partnership with Islington Academy, we helped foster the next generation of Initiative talent. And through our new ways of working, Flying V conference and our imminent arrival to the

Old Bailey, we’ve built a culture stronger than ever. Relentless obsession with the work. Restless in our support of the community. Radically helping our clients take the initiative in culture.