James Shoreland

James Shoreland has achieved his goal of having the industry reset itself

around people. He was able to achieve impressive, sustainable growth while nurturing our people and creating a place where talent is at the heart of what we do. He has been named a top 10 media suit by Campaign in 2022, and had a risky, but calculated, new business approach. He protected our people and created an environment where the agency had opportunities to grow both professionally and personally, while feeling like themselves at the office. The client work illustrates just how important the people-led approach was to our success as he led some of our best results in years. On top of this, he challenged the standard of success with our Media Responsibility Index – adding ethics to the mix. Overall, it is safe to say that James’ passion for people and leadership, allowed Initiative to connect people to the brilliance of our industry once more.