I defined a new agency proposition: Walk Through Walls, that energized our people and gave us a more compelling story. I built the proposition into the business through developing three new tools. I led on creatively and commercially effective strategies, including Nobody is Normal for Childline (which reconnected them to a new generation as well as being one of the most creatively awarded campaigns of the last year); Sex Never Gets Old for Replens (which won the TFL Diversity in Advertising award as well as boosting sales) and Bum’s The Word for Anusol (which won Most Effective Use of Data & Insight at the Marketing Society Awards as well as driving record high market share). I helped drive multiple new business wins, including two focused on tackling climate change.
I raised the skills bar for the industry by delivering training for D&AD, FutureLearn & Bristol Creative Industries. I fostered innovation in my team, including an exciting new D&I initiative, Seen & Heard. I supported Creative Comeback; I’ve been a proud mentor for Bloom, and I’ve spoken out about mental health and tackling ageism.
I won Gold at the APG Creative Strategy Awards, and my department is The Drum Strategy Team of the Year.