McCann London

Tommy Smith

Tommy was promoted to Managing Director in June this year.

Having overseen the Account Management department for the last two years, he has been at the heart of the agency since he joined, helping steer it through the pandemic, and latterly a much-needed support to CEO Polly McMorrow, who joined in 2022. Now, along with long-standing CCOs Rob & Lol, Tommy is the rock within a new Leadership Team, comprising Mel Arrow as CSO, Jemima Monies as COO and Regan Warner as ECD who all joined this year. Together, they combine the best of McCann with new energy and leadership. Tommy has worked this year to reinvigorate McCann’s 100-year-old ‘Truth Well Told’ mantra, which upholds that when a truth is told well, things change for the better. He has brought this to life by promoting a culture where everyone has a voice and the space to play a meaningful role in the agency and bring their individual experiences to the table, making our creative work better at the same time. Tommy continues to lead key accounts including Just Eat, and is a much-loved member of the agency, not least for his large collection of Quiz Master wacky suits.