McCann Worldgroup Europe


McCann Worldgroup Europe
By quickly adapting to the new world order we continued to operate as a collaborative network across Europe and business partner to clients. We gave clients guidance and insight to succeed through the crisis and delivered creative work that built commercial resilience and enabled brands to play a meaningful role in people’s lives.

Our ability to pivot resulted in strong business performance - showing exceptional resilience through both new business and organic growth, expanding relationships with 14 of our top 20 clients.

Our network worked seamlessly to produce powerful, impactful work. Highlights included “Together We’re Stronger” platform for ALDI, Germany; for L'Oréal, Eva Longoria gave virtual tutorials on covering grey hair; actress and activist Viola Davis brought deeper meaning to “Because I’m Worth It”; IKEA championed home as a safe haven and Snoop Dogg delivered joy with Just Eat.

We launched a raft of intelligence and insight exploring the impact of Covid-19 on business, consumers and society to help clients and industry understand the challenges ahead and respond.

To support our talent we delivered a host of virtual mental health and wellbeing programs, online tools and resources for Learning & Development.

We delivered new D&I initiatives to drive positive change, including diversity training; education programmes on unconscious bias, diversity, antiracism and allyship.

We entered 2020 as the most creative and effective network in Europe. Through our strong sense of collective purpose we managed to defend our unmatched excellence throughout this year like no other.