Natalie Cummins


Natalie Cummins has been CEO of Zenith for her third full year in 2021. This year, she has taken Zenith to top of the Campaign new business table (soon to be published), grown revenue 16% against 2019, scored 9/9 in Campaign School Reports and retained 5/6 incumbent clients after competitive pitches. Natalie does all this as a widow and lone parent of three children under 12, juggling parenting, school and work. She takes a unique approach to CEO-ing, believing that leaders should ‘do the work’ alongside their people, not simply set direction.