Natalie Cummins

Natalie Cummins has been CEO of Zenith for her fourth full year in 2022, after a knockout 2021 when Zenith won more new business than anyone else. Last year’s winner of Head of Agency, this year Nat grew Zenith at double the rate of the average agency, with a full 9% organic revenue growth. But this has been a year of ‘more seats at the table’ for Nat, bringing her people closer to decision-making, letting her clients into the heart of agency commercials and focusing on comprehensive school in-take. Nat does it all as a lone parent of three children under 13.