2022 was the best year in OMD UK’s history – no mean feat without the very best of new business teams. With a 100% pitch conversion rate, 5 new clients and an Agency of the Year accolade under their belts, the team are one at the top of their game, but this story goes beyond being one of wins. 2022 was a year when a genuine focus on OMD’s talent led to a reform in the agency’s new business process, a diversification of pitch teams and a shift in attitude towards the ‘dark art’ of pitching. This was the year the team did things a little differently – and did them The OMD Way.