Richard Kirk

Kirky is a different type of media CSO. He uses his unique background to deliver better media plans for clients. This year Rich:

- Convinced a comparison site to continue to advertise when market forces meant their cashflow temporarily dried up, delivering a big uplift in brand perceptions. - Developed a quantitative approach to effective reach that convinced an £85m client to leave WPP after 12 years. - Produced the insight that got a major UK insurer to change their approach to advertising effectiveness. - Led Zenith’s ROI agenda, resulting in us being one of the first media shops accredited for effectiveness by The IPA.