Despite facing the most challenging year in the agency’s 19-year history, we delivered famous, category-defining work and secured some of the biggest new business wins in our history.
This year we pushed the boundaries of the traditional PR agency skillset with an ‘earned first’ mentality to deliver newsworthy OOH executions, new product innovations and series of prime-time TV spots.
We led the promotion of Notting Hill’s lockdown Carnival with Samsung. We launched new Greggs Concierge Card with Stormzy (Stormzy wasn’t paid for the collaboration). We created a range of kid-friendly Covid masks for easyJet. We educated Santander’s older customers about online fraud. We launched the first Beano for adults.
Against all the odds we grew agency revenue this year by 17.5% - never once did we compromise on being one of the most progressive and nicest places to work.
In the quieter months we turned our attention to proactive business planning for 2021 and won some of the most hotly contested pitches. As a result, our contracted income is up 105% y-o-y up for the year ahead.
We also led the charge for ‘PR with purpose’ with our responses to mental health challenges and climate change. Collectively we donated more than 500 hours of agency time to pro-bono work.