As well as driving client's growth with a wealth of culturally relevant work, Brooklyn have led the way in championing diversity and social inclusion with the return of Night School and the second year of News School as it expands globally. All whilst emerging from a pandemic and making the move to hybrid working…
Brooklyn's brave brand platforms have delivered huge impact this year; cleaned up at TV award shows with Ted Lasso, started a global movement encouraging white parents to talk to their children about race with 'Dear White Parents', invited industry leaders to commit to the world they want to create with 'Letters to this new world', made the streets safer by speaking out against sexual harassment with 'Give Her Space', and championed sustainability with 'Unf*ck It.'
As well as supporting thier clients whose spend remained consistent, they also attracted 48 opportunities generating a total of £12m of new business billings.
Strong female leadership teams and our CEO implemented our 'Do you' vision and empowered teams to work as they wished. Jackie also led from the front in changing the ad agency landscape on gender diversity. While the government was losing interest in gender pay gap reporting, Jackie spearheaded a social media and campaigning blitz to get it reinstated and promote the gender equality agenda within the industry and beyond.
100% of entry level recruits were ethnically diverse, and thier Night School and News School programmes have now supported over 98 diverse graduates. Here's to many more.
Brooklyn’s Agency of The Year submission curated quotes from their clients, collaborators and talent; those who have experienced the impact of earned and their initiatives. After all, if anything has been learnt from 2021, it’s the importance of creating impact and driving positive change.