Zenith UK
Natalie Cummins
2023 was Nat’s fifth year as CEO of Zenith, over which time she has transformed the agency. In the past 12 months she has focussed relentlessly on growth and the agency achieved 11% revenue improvement, with 97% of this like-for-like organic growth (judges' eyes only). This came not from clients spending more, but from developing additional products and services to drive certainty in growth in a tough year. Hirers and firers at client organisations gave Zenith their best ever service score, while Campaign's Best Places To Work rated Zenith highest of all the network agencies.