Inspirational client work included helping former Queens Park Rangers youth player Kiyan Prince find new life inside FIFA21. Kiyan was stabbed and killed in 2006, but his memory lives on thanks to a Foundation set up by his father to educate the next generation about knife crime. The creative campaign not only raised much needed funds for the charity, but was recognised by peers as gold standard, winning five PR Week Awards.
Engine MHP + Mischief continued to think of the future through its ‘30 to Watch’ journalism awards. In their 10th year, the awards were the biggest ever, attracting 400 entries, judged by a star-studded panel of former winners.
The agency developed a guide to communicating in the polarised world in collaboration with Cambridge University and The Depolarization Project. The guide was launched in February at an event attended by 250 clients and was downloaded more than 5,000 times by April.
Diversity and inclusion were high on the agenda, with the number of colleagues employed from minority groups rising by 50%. The agency was a founder signatory of the Creative Equals ‘Actions Not Words’ pledge and, turned its empty office into one of London’s biggest billboards to champion black creative talent.