Imagination was founded 50 years ago by Gary Withers around a simple idea...Independent Creativity.

From day one he believed that unique combinations of strategic, creative and practical people given the freedom to challenge each other, to invent and to defy conventions, could create ideas and experiences that had never been imagined before.

Experiences that change the status quo.

And he proved it. Consistently developing audacious, creatively brilliant ideas that set the bar for what experiences could be, what they could do for brands, for people, and the world.

Our independence of mind, spirit and action, means we remain free to find the right answers to our client’s strategic, creative challenges – unencumbered by shareholder demands, unafraid to challenge the status quo.

Our diversity of people and capabilities is a catalyst for creative brilliance – research shows that the greatest accelerator of creativity is the diversity of talent in the team. Our clients love the fact that they have a variety of experience, skills, backgrounds and thinking styles on their team... you get more with Imagination. Our scale and breadth give clients confidence – they can trust us with the jobs that really matter to them – that have lots riding on them, we’ve been there before, we know what it takes. Over the years we've learnt that Independent Creativity lives in everyday behaviours. These behaviours, rather than generic corporate values sustain our culture and motivate us to act:

We are curious

We are rigorous We are brave We are respectful