Rhian Feather

The media landscape is in constant flux.

Our client’s businesses face constant change of their own. Media agencies – and the many roles we play – must face into these changes not only to provide planning security and navigation, but to seek out opportunities borne of them. As OMD UK’s recently appointed Chief Planning Officer, it is my job marshal this change, mobilising the most potent media mix; that which I call Maths & Magic.