Since then, she’s been consistently striving to create a workplace environment that champions psychological safety, flexibility, inclusivity and diversity. RAPP UK’s growing success and all-embracing culture led to them becoming Campaign’s Customer Engagement Agency of the Year. She’s helped drive 3 years of consecutive growth for clients, 40% of whom increased their budgets, investing in new innovations at scale. For other clients RAPP proactively helped reduce spend, making their marketing more efficient, responding to market pressures. Future-proofing clients’ business helped satisfaction scores go from 8.2 to 8.8. RAPP celebrated 2023 with £45m of new business. Over the last year, Gabby has led AI innovation to keep the agency, its clients and the industry future-fit – successfully launching ContentLab, an industry first intelligence tool, and the marketing orchestration tool, Artbot. Relentlessly championing the work led to a D&AD pencil, Effie Effectiveness Award and RAPP’s fourth year as the most awarded at the DMAs.