Adam Zavalis

VP, Marketing , Asda

Adam has recently joined ASDA as VP of Marketing where he leads the marketing team. He's previously featured in Campaign's Power 100 on numerous occasions in recognition for his team's work at Aldi on building the brand via campaigns such as Like Brands, Swap & Save, Kevin the Carrot at Christmas and the Team GB Olympic & Paralympic partnerships. These all contributed towards Aldi's growth from 3% market share in 2013 to over 10% in 2022. In addition, Adam has also worked at Boots, where he worked on re-invigorating their brand and the shift to a mass personalisation strategy, and spent many years agency side in the UK, EMEA and Asia Pacific regions at McCann and TBWA groups amongst others. Adam's team and agency's work has won numerous awards from Campaign, the Effies, IPA, Cannes Lions and many more and he is passionate about driving an effectiveness agenda across his teams.