Chief Marketing Officer , Arcelik AS
Akın Garzanlı, who has worked at Arçelik for nearly 20 years in various capacities, serves as the Chief Marketing Officer.
Leading a marketing team spread across a large geography and developing marketing strategies that make a difference, he is in charge of global brand management and marketing communications, industrial design, product management, small domestic appliances, content excellence and global customer care.
Akın started his career in 2002, when he became responsible for Arçelik's global markets. He has held key positions in the company’s global functions, including sales, product management, marketing and customer service. He made significant contributions to the integration of Grundig into Arçelik during his managerial positions in Germany between 2008 and 2011. With the 'Respect Food' campaign in 2015, Akın spearheaded Grundig's sustainability journey to fight against food waste, as a first in the industry.
As the Global Customer Care Director since 2018, he has led the customer-centric digitalization and development of global after-sales service processes. In addition to his current position, he has been the Global Brand Director of twelve strong global and local brands since 2020.
Akın graduated from St. George's Austrian High School in Istanbul and holds a bachelor’s degree from Istanbul University in the field of Management. He earned his MBA from the Koç University. Akın also completed several programs at Harvard Business School and Kellogg School of Management.