Ben Carter

Ben is the Chief Customer, Marketing and Media Officer at Carwow, where he sits on the Executive Team driving our global growth, brand and content engine. Alongside this, he heads Carwow's Commerce Media business, connecting car manufacturers with high-intent, car-changing audiences. Ben has held executive marketing roles at several of the UK's leading digital businesses, including Just Eat, Betfair, and Notonthehighstreet. Recently named one of the Top 100 Most Effective Marketers by Marketing Week, Ben is also Chair of The Lily Foundation — a charity dedicated to finding a cure for and raising awareness of mitochondrial disease — and a Director of Women in Football, a non-profit organisation focused on making football a more inclusive and supportive environment for women on and off the pitch.

What is one top tip that you would give to entrants?

Prove effectiveness - not just 'delivery'.