Test title Shortlist Darren Bailes, VCCP Shortlist Richard Brim, adam&eveDDB Shortlist George Bryant, The Brooklyn Brothers Shortlist David Kolbusz, Droga5 London Shortlist Laurent Simon, VMLY&R WINNER Xavier Rees, Havas London Shortlist Helen Calcraft, Lucky Generals Shortlist Tammy Einav & Mat Goff, adam&eveDDB Shortlist Sarah Golding, The&Partnership UK Shortlist Sam Hawkey, Saatchi & Saatchi Shortlist Sara Tate, TBWALondon WINNER Mark Watson, The Marketing Store, Europe WINNER Jonathan Emmins, Amplify WINNER Michael Frohlich, Ogilvy UK WINNER Tim Irwin, Essence Shortlist Nadine Young, Starcom WINNER Vicky Fox, OMD UK Shortlist Paul Gayfer, Goodstuff Shortlist Simon Jenkins, VCCP Media WINNER Andy Nairn, Lucky Generals Shortlist Martin Beverley, adam&eveDDB Shortlist Richard Huntington, Saatchi & Saatchi Shortlist Gen Kobayashi, ENGINE Creative Shortlist Michael Lee, VCCP Shortlist Dylan Williams, Droga5 London WINNER Michael Butler, Essence Shortlist UNLIMITED WINNER adam&eveDDB, adam&everywhere Team Shortlist MullenLowe Group UK Shortlist Ogilvy UK WINNER McCann Worldgroup Europe Shortlist DDB EMEA Shortlist The&Partnership Shortlist TBWA WINNER OLIVER WINNER PHD EMEA Shortlist OMD EMEA Shortlist MediaCom Shortlist UM EMEA WINNER Hill+Knowlton Strategies Shortlist Edelman EMEA GOLD ForwardPMX GOLD Imagination GOLD MediaMonks SILVER We Are Social GOLD distillery GOLD Essence Germany WINNER Adrian Botan, McCann Worldgroup Europe Shortlist Sam Hepburn, distillery WINNER Mark Lund, McCann Worldgroup