Felicia Diebley is a B2B marketer serving the needs of Multinational Corporations (MNCs) in IT/Telecoms for over 20 year. She is an avid fan of technology and Head of Channel Solutions Marketing at Motorola Solutions, Asia Pacific. Her work revolves around strategy-led marketing programs in partnership with Sales, Product & Marketing colleagues to engender early funnel opportunities, and impact conversion of strategic accounts & RFPs. She is a firm believer that effective marketing requires constant transformation, anchored on clear creative vision, strong team players to take concept to reality, and outcomes that speak to compelling customer value propositions. Felicia has received recognition for her creative approaches throughout her career including at Motorola Solutions. Felicia graduated with a double major in Marketing and Psychology from Murdoch University, Western Australia.