We truly championed diversity lighting the world purple to shine a light on disability inclusion with #WeThe15, putting The Midnight Ramadan League in FIFA to give a voice to British South Asian footballers and recolouring archive photos of Pride for Skittles.
We pushed creative boundaries with cutting-edge technology to track lost pets for IAMS, an experiment scientifically designed to make people angry about period poverty and a city-wide game of chess in another epic global spot for PlayStation.
Not forgetting, a little boy and his unexpected guest for John Lewis Christmas.
The work truly spoke for itself.
Across the rest of the agency, we won exciting brands across 6 new sectors including Jet Blue, Peloton and Clinique, APG Strategy Agency of the Year for the third time, the C4 Diversity in Advertising Award for the second time and 30+ Creative Awards. We welcomed our first Head of DE&I Bukola Garry, launched internship scheme First Bite across Creative, Planning and AM and a new internal mentoring scheme.
Our brilliant people continue to lead the industry with a 6-year Share of Search research project, our annual She Takes Over campaign and sitting on the Ad Net Zero steering committee.
And if that wasn’t enough… our adam&eveDDBees on the roof made their first batch of honey!