Under Alex Grieve’s leadership, AMV BBDO achieved an industry first in 2021 by winning the treble: GLOBAL AGENCY OF THE YEAR AT CANNES LIONS, D&AD and The One Show – the three most respected award shows in the world. No other agency in the world has ever won all three awards in the same year. The agency now is closing the year as Campaign Big Agency of The Year, after winning eight awards across three brands. AMV BBDO’s creative dominance in 2021 has ensured that the UK advertising industry has continued to be recognised beyond its island borders and represents a post-Brexit boost to Britain’s creative industries. That’s not just good for AMV. It flies a flag for the UK creativity at a time when it really needs it. Alex has achieved this unparalleled creative haul across six different clients from pet food to confectionary and femcare to alcohol. In addition, the work was recognised in over 13 categories, ranging from Data, Titanium, Strategy and Direct to Film, Design, Sustainable Development Goals and Diversity & Equality.